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شعبه فروش
In entering target markets, companies have traditionally begun with exporting, later developed a sales subsidiary abroad, and finally developed production facilities abroad.
These include exporting, establishing a sales subsidiary abroad, licensing, and establishing a production subsidiary abroad.
Joint ventures may be used in establishing sales subsidiaries and production facilities.
Though an approach begin- ning with exporting, progressing to opening a sales subsidiary, and finally establishing a production facility is common, any given company may start with any of the entry strategies and go on to other stages.
Some firms use different strategies for different markets, only exporting or licensing to some smaller markets while establishing sales subsidiaries and/or production facilities in larger markets.
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